A good salesperson is nothing more than a problem solver who finds out what the customer’s needs are and fills those needs.
Question: I am a great tradesperson but really have a hard time selling work. I do really good work that should sell on the merit of the job. I work hard at going over the job with the customer and seem to have a hard time getting them to understand what is in my estimate. I also don’t want to be pushy. Do I really need to be able to sell my jobs or over time will my quality sell me?
Answer: There are a lot of myths about sales and marketing. We seem to assume that just because we build a better mousetrap, people will automatically buy it. This assumes several things, such as the person wants a better mousetrap and they understand how yours is better than the one they already use.