There’s a new (yet strangely familiar) character in town and he’s coming to your neighborhood next. If you’ve got a metal roof though, B.B. Wolf can huff and puff all he wants, but he can’t hurt you.
Or so goes a recent advertising campaign from the Metal Roofing Alliance, Belfair, Wash. Commercials featuring the doomed exploits of B.B. Wolf and three little pigs (who tried asphalt shingles, cedar shakes and metal shingles when building their houses) ran from April to June 2001. The 30-second spots were seen on HGTV, the Discovery Channel, the Learning Channel and the Weather Channel in the United States and Canada. Separate spots, dubbed in French, were run in Quebec.