Nothing in the world will chill the heart of any roofing contractor more than “running out of work.” It means having to cut the overhead. It means having to look someone in the eye and tell him that despite his outstanding effort, he doesn’t have a job.
The nature of this business is that we are always working ourselves out of a job. If you don’t have an organized plan for where your next project or client will come from, you could go hungry. Every leader’s primary objective should be to secure adequate revenue to feed everyone and make a profit. Everything else grows from the revenue objective.