It seems to be a good time for strategic planning for a return to robust sales. It would be wise to seek out new markets, new systems and new business opportunities.
In the April 2000 edition of this column we put forth the notion that while the good times were rolling, they might not roll on forever. It was suggested that it might be a good idea to begin to make strategic plans in the event a downturn should occur. Indeed, the second half of 2000 and the first half of 2001 have proven challenging.
On balance, however, our industry has faired better than many through this latest business cycle. That being the case, it seems to be a good time for strategic planning for the reverse cycle: a return to robust sales. It would be wise to seek out new markets, new systems and new business opportunities.