“I’d tell our salespeople,” Bullis recounts, “that if they would start out each morning with the thought, ‘I want to help as many people as possible today’ instead of ‘I want to make as many sales as possible today,’ they would find a more easy and open approach to their buyers, and they would make more sales. The person who goes out to help people to a happier and easier way of life is exercising the highest type of salesmanship.”