The unique partnership between GAF and the Insurance Institute for Business & Home Safety (IBHS) to create more resilient homes around the country is flourishing. Over the past year, the effort to get roofing contractors FORTIFIED certifications has led to 1,100 trained contractors and spread into 34 states.
“It’s where the market is going,” said Mike Thomas, director, learning & development at GAF. "Our contractors are telling us there’s a lot of homeowner fatigue, they’re tired of dealing with this year after year”
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