Speaking with Jill Bloom, group publisher of Roofing Contractor, on the “Best of Success” podcast, Anderson emphasized that contractors know the scenario: crews are ready, materials are staged, but inbound calls are inconsistent. Meanwhile, competitors appear booked out. The issue often isn’t workmanship—it’s a breakdown in lead generation systems that prioritize visibility, trust and conversion.
A consistent pipeline starts with disciplined management of your Google Business Profile (GBP). This is not a set-it-and-forget-it listing. Incomplete fields, outdated hours or mismatched business names can trigger suspensions or suppress visibility. Contractors should maintain accurate NAP (name, address, phone) consistency across all listings, upload real project photos and post periodic updates. These signals directly affect local search placement and map pack rankings.
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