For those of you who figured out how to do “service” right, I need to apologize. I’m letting the cat out of the bag and sharing our secret. But to be fair, when Roofing Contractor asked me to write about why roofing contractors should care about service — I just couldn’t refuse. There certainly are a lot of reasons why you would want to keep “service” a secret.
First, I realize that you don’t want me to tell them how much money roofers can make. Yes, you sit there and chuckle knowing most of them look at their service departments making 35-50 percent gross margins and think that’s fantastic. They’re comparing their service margins to those they make on project work, so they think they’re doing really well. I promise I won’t let them know how high their margins should be or how high your margins have been.