Finding a true niche in business that allows a company and its employees to grow personally and professionally over a sustained period of time isn’t easy. Many roofing contractors spend years searching for it, and some give up and move on to other careers — fearing it’s beyond their grasp.
Brad Baker didn’t have that problem. Though based in central Idaho — known for its relatively small cities and vast areas of mountainous, government-protected wilderness — the owner of Professional Roofing always felt a strong obligation to help improve the industry. He also grew an affinity for the EPDM installations that dominated his market in the 1980s and 90s. That laid the foundation for his business that today — nearly 25 years after his rise to ownership — is among the most respected and diversely skilled enterprises in the region.