Gregg Wallick kicked off this year’s Best of Success conference with a presentation titled “How to Build a World-Class Sales Organization.” He drew heavily on his experience as a 35-year veteran of the roofing industry to drive his points home. “What I’m going to talk about is tested. None of this is theory,” he said. “I did it the wrong way. Now I do it the right way.”
Wallick is the president and CEO of Best Roofing, a commercial contractor headquartered in Fort Lauderdale, Fla. He attended the University of Miami on a football scholarship, where he earned both his undergraduate and master’s degrees. In his senior year his teammates elected him the defensive team captain, and he also served as an assistant coach for the Hurricanes for two years, so it’s no surprise his presentation was peppered with sports metaphors. Wallick’s overarching message was this: “Success happens when you consistently practice basic fundamentals.”