Combating the "All Fluff, No Stuff" Roofing Contractors
I don’t spend a lot of time on social media, but I do use it to communicate with family, friends and high school buddies. Recently, I saw a photo from an old client come up in the “people you may know” section. This guy always struggled to make a living as a contractor, and after a few years, he just gave it up. Curious as to how he is doing now, I clicked to see. Well, he is a sales trainer and motivational speaker. I laughed so hard I almost fell out of my chair. Here is a guy who couldn’t keep three people employed to make a living but now is an expert.
For years, someone with a pickup truck, ladder and a shovel could become a contractor. Now, with an eight-by-ten glossy photo and some slick verbiage, anyone can become an Internet authority. While social media and a Web presence are a must, just because someone has an online profile doesn’t mean he or she is a real contractor.