Roofing Contractor teamed up with BNP Media Market Research and GAF to conduct a study of building owners to gauge their perceptions of the roofing industry. The purpose of the study was to examine the problems building owners confront when maintaining, repairing and replacing their roofs. Specific goals of the research study included determining who evaluates and recommends the types and brands of roofing material chosen for a project, as well as the key factors they consider when selecting a roofing contractor.
The research study was a revised and updated version of the study conducted in 2001, 2004 and 2007. The Web-based survey was completed between May 6-20, 2014, and it targeted qualified subscribers from two publications: Environmental Design + Construction and Architectural Roofing & Waterproofing. The survey was limited to respondents who were actively involved in purchasing decisions for roof repair, roof replacement and/or roof maintenance for the buildings their companies owned and/or managed.