Hiring a new salesperson can be tough, but even when you’ve made a great hire, your work is just beginning. That was the message of Logan Beckman, vice president of sales for NMC Exteriors in Plymouth, Minn., in his presentation titled “Motivating Your Sales Team.”
Beckman maintains that a new salesperson’s introduction to the company is crucial, and the initial phase of training, known as “onboarding,” can set the tone for what’s to follow — be it good or bad.