Here is an idea to spark your 2012 profitability. Start selling to builders!
At the end of 2011, a funny thing happened. There was positive news on the homebuilding front. After five years of bad news, including the last three during which we all predicted this could finally be the “bottom,” it’s time to ask: What if this is the bottom? Inventories are down and the stocks of most national builders started to rise at the end of the year.