Through hard work and determination, Nick Yadron, President of M&M Home Remodeling Services located in Crete, Ill., continues to build on a customer base that his father, Mike, first started to cultivate 35 years ago.

Through hard work and determination, Nick Yadron, President of M&M Home Remodeling Services located in Crete, Ill., continues to build on a customer base that his father, Mike, first started to cultivate 35 years ago.

“He started the company (in 1976) out of his house by doing a mix of residential and commercial roofing,” Nick Yadron said. “By hard work and determination he built a customer base and a local brand that people began to recognize. He is still active in the business with oversight of our production, safety and inventory.”

In the late 1990s, M&M began to add other services such as siding, windows and doors in an effort to diversify and grow the business. “This was an instant success because of the long history of existing customers who primarily knew us for roofing,” Nick Yadron said.

M&M, which has approximately 110 employees and performs about 90 percent residential work, has four locations in Chicagoland and Northwest Indiana. The company motto is: “Helping Homeowners Put It Together Better Since 1976.”

“It has been a great experience working alongside my dad, who founded the company, and seeing it grow significantly over the past decade,” Nick Yadron said. “It is very rewarding to see us installing roofs for customers that my dad installed 25-30 years ago.”

Under the leadership of the Yadrons, and Director of Field Operations Chris Stube, M&M has remained successful in a down economy.

“First, we haven’t lost sight of what is important to our customers: service and quality,” Nick Yadron said. “During times like this, most contractors think all people are concerned with is price, and that isn’t true. Our experience has been that people still want quality and are willing to pay a little extra for it. Customers appreciate being educated about the differences in products and service before making a major investment.”

“Another way we’ve experienced success is through diversification and offering our customer various services that they can benefit from,” he continued. “We are able to offer our customers energy-saving insulation for their attic as well as cool colors for their roof that help the environment and save money at the same time. And we are proud to be a part of the shingle recycling program through Owens Corning, which uses our old shingle debris for road paving.”

M&M’s most recent project was a 550-square tear-off and replacement of a shingle roof on a multi-family residence in Downers Grove, Ill. “We are a charter member of the Owens Corning Platinum Contractor program and see the value in offering extended warranties to our customers whenever possible,” Yadron commented. “We believe in ‘system selling’ and know the importance in offering the accessory components to make the job complete.”

Yadron plans to continue to grow the business around its newest markets. “Our next step would be to open a production center in the northwest suburbs closest to our Downers Grove facility to better serve our customers in that area,” he said.

M&M doesn’t use subcontractors. “We have some of the best people in the industry,” Yadron said. “I repeatedly get calls and letters from homeowners telling me the reason they chose M&M is because of the professional approach and the way the employee handled them from start to finish.”

As a company, M&M has done four “Home Makeovers” in which the company provides deserving families who can’t afford the repairs a complete exterior remodel.

As a family man, Nick Yadron and his wife, Kristi, have three sons: Alexander, 6; Liam, 4; and 2-year-old Eli. “I enjoy golfing, playing sports with the boys, serving at church, and spending time with family and friends,” he said.