I recently completed a seminar for roofing contractors
and one of the group’s favorite topics was to complain about lowball
competition. The comments and questions flew in.
This article is the second in a series of three I am
offering you on “Managing the Customer Experience.” Last month I offered ideas
to help you assess the situation, a critical foundation to a solid business
relationship.
Roofing contractors are continually asked to provide
technical decisions by building owners. The most frequently asked question —
particularly in these tough economic times — is whether the roof needs to be
replaced or if repairs can be made to extend the service life.
