DETROIT — Building Technology Associates (BTA), a roof asset management and consulting specialist, reaches a milestone this year when the firm celebrates its 50th anniversary in the field it pioneered.

Beginning as a small, family-owned business in 1959, the first to be dedicated to roof consulting, BTA has earned a solid reputation as a leader and innovator in roof asset management. It was also the first to recognize the value of a then-new approach: treating roofs as valuable financial assets and helping clients manage these assets to preserve capital, reduce expenses, and minimize liabilities.

BTA soon moved beyond consulting to offer full-service roof asset management, with a commitment to helping clients manage roof assets proactively, identifying and addressing potential problem areas before trouble started. Clients also learned that BTA could predict with great accuracy when, where, and in what form problems might arise. Over the years, these capabilities have helped BTA build a foundation of knowledge and experience along with an extensive roster of major clients in the fields of education, manufacturing, government, residential/commercial development, and more.

In 1985, BTA introduced a new dimension in service by using computer technology to leverage their experience, and create an automated, standardized approach to roof asset management. Since then, BTA has amassed a constantly-growing knowledge base that presently covers more than 300 million square feet of roofing areas, and has developed a unique, proprietary process for using computer data in managing roof assets.

“The technology involved has changed a great deal over the years and will continue to change,” said Michael DeBrincat, Director of Corporate Development for BTA. “But our core philosophy remains the same. For clients looking to protect their roofing investments, reduce costs and save energy, we offer the kind of specialized services no one else can.”

DeBrincat noted that even in a difficult economic climate, clients still made working with BTA on their roof asset management initiatives a high priority. This reflects their confidence, based on decades of experience in some cases, that BTA offers a way to protect a valuable asset.

Much has changed, and will continue to change, in the roof management field, including the emergence of other firms offering roof management services. But after 50 years, BTA is still recognized as not only a leader, but a pioneer, in their field. For more information, visit www.askbta.com.